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Black Friday + Cyber Monday 2019 is Coming! Are You Ready?

November 20, 2019 Leave a Comment

Black Friday is almost here and we’re getting ready at Freemius! Is it the best day of the year? It definitely could be if you have your marketing strategy planned properly! We have experience working with our plugin and theme selling partners over the years and analyzing many BFCM promotions, which puts us in a […]

How to Have a $100k+ WordPress Product Launch

September 11, 2019 Leave a Comment

Have you ever heard of a WordPress plugin (or theme) that made over $100,000 in its first 30 days after launch? After spending hours Googling for successful plugins in the WordPress space that we could learn from, I couldn’t find any. As a big believer in transparency and knowledge sharing, I promised myself that if […]

WordPress Products, Audited: The ‘GS Team Members’ Case-study

April 10, 2019 Leave a Comment

This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in all possible aspects. We noticed that many WordPress theme & plugin creators and sellers are repeating the same mistakes, when it comes to the way […]

Refund Policy Best Practices In The Prism Of Commercial WordPress Plugins And Themes

March 27, 2019 Leave a Comment

Unlike with hardware or consumer products, people who purchase your WordPress software product don’t actually have to go back to your store and physically return it to get a refund. For digital WordPress products, it’s usually a simple email or a click of a button to ask for a refund, involving no extra cost for […]

Selling WordPress Plugins and Themes From Your Website – All Best Practices In 1 Place

February 20, 2019 Leave a Comment

Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, […]

6 Pricing Tactics for Your Digital Product

January 15, 2019 Leave a Comment

Pricing physical products is easy. You know how much it cost to produce the product, and you base your price on how much profit you want to make. With digital products, it’s a whole different ballgame. You can’t price your digital product the same way you sell physical products. They’re different beasts altogether. Many new […]

WordPress Products, Audited: The Case-study Of ‘Elementor Addons’ by LiveMesh

December 5, 2018 Leave a Comment

Welcome to the first edition of our “WordPress Products, Audited” series. We’re thrilled (yes, thrilled!) to launch this series which will enable us to help WordPress theme and plugin developers to optimize their products (this time it’s ‘Elementor Addons’) for more sales & conversions in all possible aspects. Motivation One of the key differentiators between

The Freemium Business Model In The WordPress Ecosystem [+Video] – A Tool For Increasing Sales?

October 10, 2018 Leave a Comment

Can the freemium business model benefit your commercial product in the WordPress ecosystem, i.e. help you sell more premium licenses? This article looks into the 3 most popular business models in the open-source ecosystem and specifically breaks down the arguments for and against the freemium business model in WordPress. Let’s try to understand if freemium […]

Our Conclusions Moving Toolset & WPML From Lifetime Licenses To Automatic Yearly Renewals

August 28, 2018 Leave a Comment

My name is Amir Helzer, founder of OnTheGoSystems (makers of WPML and Toolset). In this article, I’m going to lay out the reasoning behind our recent move from Lifetime licenses to annual automatic renewals for our products. I’ll also explain why I warmly recommend you consider doing the same for your WordPress products. We need […]

The Complete US-based Tax Cheat Sheet for WordPress Plugin and Theme Developers

June 20, 2018 Leave a Comment

There’s an old saying “in this world nothing can be said to be certain, except death and taxes”. While the former can be put off with exercise and a healthy diet, the latter can’t be avoided quite as easily. The United States has a number of tax laws on the Federal, State, and Local levels […]

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