Expanding into new markets brings great opportunities and sometimes unexpected challenges. Here are some areas to research before deciding the next steps for your business. Though the world has become more interconnected thanks to the internet, air travel, and other technological advancements, there are still many local cultural, economic, and geographic differences. And while tapping […]
WP Engine Partners with WPForms to Bring Easy Lead Capture to StudioPress Themes
When it comes to building professional, highly functional contact and lead forms for WordPress sites, there are few solutions which deliver the ease-of-use of WPForms. With over 2 million websites using WPForms, this popular WordPress plugin makes it easy for site owners to create great-looking, easily embedded forms in minutes, without writing any code and… […]
Why Your Small Business Needs a Tagline and How to Create One
What do you learn from this tagline: “Shave time. Shave money.” You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is lighthearted, clever and to-the-point. A tagline is… a short, punchy sentence […]
How to Write the Best About Me Page Possible
“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line from my About Me page. It’s the very […]
WordPress Products, Audited: The ‘GS Team Members’ Case-study
This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in all possible aspects. We noticed that many WordPress theme & plugin creators and sellers are repeating the same mistakes, when it comes to the way […]
Marketing to Millennials: What You Need to Know to Close the Sale
Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up 25% of the population, and that marketing to millennials isn’t as clear-cut as […]
Google Shopping Ads – A Must
How do People Find Products Today? How do you find a specific product you’re looking to purchase? Where do you start? If your answer to either of these questions is Google, continue reading below. What is Google Shopping? Google Shopping is a platform that allows merchants the opportunity to get their store’s products found when […]
Email List Building in 2019: What You Need to Know to Succeed
Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of deal or freebie, unlike following a […]
How Having a Cool Bio for Twitter Can Help You Land More Clients
Being cool on Twitter is a lot of work, but it’s a great alternative if you’re not conventionally handsome enough to make in on Instagram. On top of growing your list of followers, having a noticeable presence on Twitter can help put your name out there and catch the eye of people who might want […]
The Practical Guide To Marketing Yourself As A Public Speaker
In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works […]