Social proof and FOMO (fear of missing out) are two popular marketing strategies to boost your conversion rates and move your visitors to action. NotificationX is a freemium WordPress plugin that helps bring those two marketing strategies to your WordPress site, with eye-catching notification alerts for new sales, comments, reviews, and more.
Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is […]
White Papers: What They Are and How to Write One
What is a white paper? Is it an extra-long blog post? An ebook in PDF form? A promotional tool to sell a product? Not quite. White papers have a purpose, format and style that are all their own. Today, white papers are used by marketers to go in-depth on a topic – any topic, really, […]
A Guide to HARO for Content Creators and Marketers
Journalists get asked the same question over and over: “How do I get a story in the news?” The answer is: you can’t. Or, you can’t force a media outlet to cover your story. Usually, the process includes pitching a journalist, ideally one you already have a relationship with, hoping they find interest in your […]
The Ultimate Guide to Creating and Using a Customer Journey Map
The customer journey is the process that your customers take when interacting with your company. It starts at the beginning, when they first learn about your company, and goes through to the end, when they complete your ultimate goal, like making a purchase or becoming a repeat customer. It may also end when they provide […]
A Content Creator’s Guide to Writing Faster and More Efficiently
As professional writers, we all have deadlines and clients expecting good work from us. But sometimes the words just don’t flow as fast as we want them to and it’s hard to be as efficient as our schedules require. Thankfully, there are some tested and proven techniques to solve the mystery of how to write […]
Drive more sales with Pinterest for WooCommerce
If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas. Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get […]
Boost Your Business by Leveraging Marketing Analytics
Once upon a time, marketers would spend all of their time creating and sharing promotional campaigns only to wonder if they even worked. Traditional marketing efforts were often un-trackable. You could form a shaky connection between marketing and how well the company was performing, but that was about it. Today, we have so much more […]
How Professional Writers Deal with Writer’s Block
We’ve all been there. That moment when we stare at the screen, our fingers on the keyboard, and the words just aren’t flowing. They aren’t even making an appearance. A lot of the time the feeling is short-lived and after a cup of tea or a chat with a friend, we’re back on the keyboard […]
Advertising vs Marketing: Using the Difference to Your Advantage
Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that advertising and marketing are synonymous. Many people have the […]