The business executives of a company should be the frontliners in marketing the company’s products and services. There’s hardly any way around it. If you are a part of the senior leadership or management of a company, it’s crucial to learn how to navigate marketing alongside other business operations. Digital marketing involves several skills, including […]
7 Personal Branding Hacks To Boost Your Online Presence
Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. If you want to build a personal brand, […]
Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce
Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that […]
7 Personal Branding Hacks To Boost Online Presence
Developing your personal brand through blogging, industry events, networking, social media activities will assist your influential status. People who invest in their own personal brand are known to have “a lot at stake” – and therefore would likely be committed to whatever they undertake as a challenge. If you want to build a personal brand, […]
Why Brand Recognition Is A Key Metric In Measuring Marketing Campaigns
Most organizations out there have a really hard time measuring the majority of their KPIs. Their marketing process is flat, measuring solely money in, money out. Those that keep evolving and strive to bring excellence at work act in several different ways (also contingent on industry/business size, but here’s what usually happens). How Different Companies […]
A Simple Guide to Understanding Omnichannel Marketing
When it comes to marketing efforts, every company has its own approach. In email newsletters and on roadside billboards, brands send messages to their customers. Most brands use multichannel marketing to connect with their client base and others use omnichannel marketing. In this post, we’ll look at the basics of omnichannel marketing and how you […]
WordPress Products, Audited: The ‘All-in-One Video Gallery’ Case Study
This is our third release of WordPress Products: Audited, where we help developers optimize their business strategy for more sales & conversions. We’ve realized over the years that many product people make the same business-related mistakes, so we started this series to help provide learning opportunities on the best practices for presenting, positioning, and pricing […]
Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is […]
Advertising vs Marketing: Using the Difference to Your Advantage
Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that advertising and marketing are synonymous. Many people have the […]
Do You Understand The B2B Sales Process Enough To Reach the Right Decision Makers?
Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This resonates the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing, but also in everything else. To be successful […]