If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes it one of the best ways to encourage your potential customers to engage with your brand. You don’t need to take my word for it. Check […]
Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers. In this post I share the email marketing automation technique we’ve come up with, using tools that are available for everyone. I’ll provide an inside […]
Black Friday & Cyber Monday Generated Huge Revenue Spikes for WordPress Products. Here’s Why & How:
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly, this trend has only been growing in the last few years, so I decided to discuss the importance of the 1st and 2nd biggest online […]
Best Practices for Starting A Profitable WordPress Theme Business in 2018
My name is Michael Hebenstreit and I’m the founder & CEO of Array Internet, a media company located in Frankfurt am Main (Germany). With our brand, MH Themes, we’ve been running a profitable WordPress theme business since 2012. While we focus mostly on bloggers and companies that want to start editorial websites, there are many […]
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be a powerful, long-term investment that will make you money, power up your SEO, and improve your brand awareness. Alternatively, if planned or executed incorrectly – […]
How To Code AND Promote Your WordPress Products At The Same Time
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working for WooCommerce, myself, and consulting for other businesses is that the highest selling product is the one that’s marketed the most. That’s obvious, right? But […]
“Marketplaces Can Be Good, If You Have The Right Product” – Interviewing Mike Stott
Today, we’re publishing an interview with another great WordPress entrepreneur, Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder of Zero Bullsh*t CRM. Mike, thanks for agreeing to do this interview! Why don’t we start off by getting to know you a bit – what is your background? Thanks for interviewing me! My background […]
After Shifting from Development, Primož Cigler Is The Perfect Technical Marketer for A WordPress Products Business
I’m finally getting to interview one of my favorite figures in the WordPress community. He’s a dev & CEO at ProteusThemes and also one of the friendliest people I got to meet, so before he becomes completely unreachable – here are my WordPress product and business-oriented questions for Mr. Primož Cigler: Primož, thanks for agreeing […]