Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that advertising and marketing are synonymous. Many people have the […]
Do You Understand The B2B Sales Process Enough To Reach the Right Decision Makers?
Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This resonates the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing, but also in everything else. To be successful […]
10 Major Digital Marketing Strategies SME Execs Must Upgrade Now
According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that are increasing them. With this, it […]
How and Why You Should Market to Generation Z
Generation Z is defined by those born between 1995 or ’98 and 2010, but to simplify, let’s just say that Gen Z was born between the mid-90s and 2010. That means Gen Z is made up of guys and girls between the ages of 9 and 24. According to this study from WP Engine, 55% […]
7 Strategic Ways to Build a Strong Sales Team For SMEs
Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales Team management Individual sales team member’s ability to sell A strong sales team is one […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]
The Marketing Handbook for WordPress Plugin and Theme Developers
It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a […]
Using Sensory Language and Metaphors to Boost Your Marketing’s Effectiveness
If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years. This is the power […]
The Practical Guide To Marketing Yourself As A Public Speaker
In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works […]
What is a KPI? A Marketer’s Guide
Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if you were to […]