It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a […]
Using Sensory Language and Metaphors to Boost Your Marketing’s Effectiveness
If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years. This is the power […]
The Practical Guide To Marketing Yourself As A Public Speaker
In a contributed piece for Inc. Magazine, I shared my custom framework I apply when launching products in-house and consulting customers. It’s time to put the theory on building an effective marketing strategy in practice with a case study. The “Zealot Checklist” framework could be applied in almost any context. Here’s how the theory works […]
What is a KPI? A Marketer’s Guide
Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at this job. Except, if you were to […]
Why You Should Include a Press Release in Your Marketing Strategy
When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you […]
8 Different Approaches to Marketing (Practical Breakdown)
The reason I see so much backlash against marketing courses is primarily context. Given that marketing is applicable to each and every business model and organization, context is the first thing you want to determine. Is Marketing Universal? Marketing is a topic too broad and diverse. Consider IT as an example. IT entails a number of software […]
David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Themes Marketplaces
Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for WordPress themes and plugins, or you are just curious to learn about some of the challenges in running a successful marketplace business – I have […]
Content Marketing In 2019: Video Content Prevails
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage […]
Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement. The […]
Content Marketing In 2019 And The Future Of Video
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of users […]