Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for WordPress themes and plugins, or you are just curious to learn about some of the challenges in running a successful marketplace business – I have […]
Content Marketing In 2019: Video Content Prevails
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage […]
Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement. The […]
Content Marketing In 2019 And The Future Of Video
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of users […]
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Plugin/Theme
Any WordPress plugin or theme without engaged and relevant audiences of users will have a very hard time justifying the resources that are being put into developing & maintaining it. In this article, I’m going to focus on several innovative ways which will enable you to reach new audiences for your WordPress product business. These […]
‘WP Mobile Menu’ Grew Rapidly Thanks To 1 Developer Doing All The Right Things
Rui Guerreiro is the creator of WP Mobile Menu, a user-friendly, dedicated and responsive WordPress menu plugin which has just hit 40k active installs on the official WordPress.org repository, while Rui himself has recently quit his day job to work on it full-time. To mark these occasions – we invited him to have a chat […]
How to Create A Video That Easily Drives More Downloads and Sales for Your WordPress Plugin
If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes it one of the best ways to encourage your potential customers to engage with your brand. You don’t need to take my word for it. Check […]
Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers. In this post I share the email marketing automation technique we’ve come up with, using tools that are available for everyone. I’ll provide an inside […]
Black Friday & Cyber Monday Generated Huge Revenue Spikes for WordPress Products. Here’s Why & How:
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly, this trend has only been growing in the last few years, so I decided to discuss the importance of the 1st and 2nd biggest online […]