When it comes to marketing efforts, every company has its own approach. In email newsletters and on roadside billboards, brands send messages to their customers. Most brands use multichannel marketing to connect with their client base and others use omnichannel marketing. In this post, we’ll look at the basics of omnichannel marketing and how you […]
WordPress Products, Audited: The ‘All-in-One Video Gallery’ Case Study
This is our third release of WordPress Products: Audited, where we help developers optimize their business strategy for more sales & conversions. We’ve realized over the years that many product people make the same business-related mistakes, so we started this series to help provide learning opportunities on the best practices for presenting, positioning, and pricing […]
Why And How Hybrid Marketing Can Work For Businesses
Hybrid marketing, which refers to the hybrid between the styles of digital and traditional marketing campaigns, continues to become popular. Some of the best examples of hybrid marketing that can be found at King Content, among others, show the refreshing potential that this combo can offer to businesses. In the current business landscape, it is […]
Advertising vs Marketing: Using the Difference to Your Advantage
Despite being one of the more varied careers out there, the term marketing has become almost a buzzword among online businesses and brands. Depending on who you ask, their marketing strategy might not even share aspects with yours. One of the biggest misconceptions regarding marketing is that advertising and marketing are synonymous. Many people have the […]
Do You Understand The B2B Sales Process Enough To Reach the Right Decision Makers?
Budget and timing are the two major reasons why businesses and salespersons lose B2B deals. This is according to a report from Chorus. This resonates the fact that the B2B sales process is a long one and it needs strategic approaches not only in budget and timing, but also in everything else. To be successful […]
10 Major Digital Marketing Strategies SME Execs Must Upgrade Now
According to Joel House, businesses that show up on the first page of results get 92% of consumer traffic. Hence, it is not surprising when WordStream’s report showed that just 8% of advertisers are decreasing their advertising investments on Search this year; this compared to a whopping 46% that are increasing them. With this, it […]
How and Why You Should Market to Generation Z
Generation Z is defined by those born between 1995 or ’98 and 2010, but to simplify, let’s just say that Gen Z was born between the mid-90s and 2010. That means Gen Z is made up of guys and girls between the ages of 9 and 24. According to this study from WP Engine, 55% […]
7 Strategic Ways to Build a Strong Sales Team For SMEs
Sales productivity is the rate at which members of the sales team acquire revenue for the business. High sales productivity is often a combination of several factors: Saleability of the Product The sales strategies used to sell the product Sales Team management Individual sales team member’s ability to sell A strong sales team is one […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]
The Marketing Handbook for WordPress Plugin and Theme Developers
It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a […]