It’s been almost two years since the launch of the Google AMP Project. Its aim from the start was to help foster better web standards, which could result in an improved mobile experience for users. Now, the project is turning a new leaf and expanding towards email, which brings us to how this shift might […]
Six MailChimp Tools to Build Your Brand and Sell More Stuff
At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business. It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, […]
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers. In this post I share the email marketing automation technique we’ve come up with, using tools that are available for everyone. I’ll provide an inside […]
Email Case Study: Welcome Email from Brooklinen
In this email case study, we’ll take a look at the welcome email from Brooklinen that customers receive by signing up for their newsletter on the site. The welcome email is typically the first in the lifecycle email sequence. Welcome email from Brooklinen: What works well Brooklinen’s welcome email (first half) 1. Offers and call […]
How to Use Content Upgrades to Grow Your Email List
Are you looking for ways you can quickly grow your email list? Don’t you wish there was a way you could actually generate leads from every blog post you publish? Well, now you can. There’s a simple list building method that’s taking over the Internet and it’s called a “content upgrade”. Building your email list […]
Using Content Upgrades to Boost Your Subscribers
Chances are if you’ve been working on growing an email subscriber list for your blog for a while, you’ve heard the phrase “content upgrades.” But what is a content upgrade, exactly, and how can it help boost your subscribers? Put simply, content upgrades are bonus pieces of downloadable content used to attract new subscribers to your […]
8 Best WordPress Plugins for Mailchimp Integration
Email marketing is not dead. Well, with the help of new technologies and platforms it yet continues to evolve and change and is now considered as one of the most widely used marketing strategies on the web. Over the last few years, Mailchimp has grown into a leading email subscription provider, in a way that […]
Email Case Study: Gift Email Confirmation from Drizly
In this email case study, we take a look at the order confirmation email from Drizly, an online liquor store, when you purchase and send a gift to someone. Instead of the standard order confirmation, this email outlines information that you need, and mentions what the process is for the gift recipient. We break down […]
Insights and tips from our email marketing experiments
Here’s what we’ve been doing at Woo to improve the reach and response for our emails to customers – and what you can learn and borrow from us. The post Insights and tips from our email marketing experiments appeared first on WooCommerce.
Plugged In: Email Marketing Plugins
Welcome to Plugged In, where we take a look at some of the most popular WordPress plugins in various categories. This week, we look into the best plugins to help increase email subscribers to your newsletter. (For more information on WordPress plugins, download our ultimate guide.) Email marketing is an incredibly important part of growing your business […]