As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for […]
Absolute Antibody Case Study: Syncing Products via the WooCommerce API
Founded in 2012 in Oxford, UK, Absolute Antibody Ltd are experts in antibody sequencing, engineering and recombinant manufacture. Their mission is to bring therapeutic grade antibodies to the research and diagnostics market. This quest has lead to an extremely complex product catalog. Over the last year, we at Electric Studio have partnered with Absolute Antibody […]
How a Former Olympic Athlete Made His Fitness App Dream a Reality
It’s no secret that the fitness industry is a competitive one. However, there are gaps in every market if you know how to find and fill them: Former Team GB Olympic athlete, Glen Smith did just that, leveraging his 25 years of fitness expertise to launch Your Fitness App. Powered by WooCommerce, Your Fitness App (YFA) […]
Building the Longreads Merchandise Store with Printful and WooCommerce
Longreads is an online publication dedicated to the best storytelling in the world. Now, in addition to purchasing memberships, Longreads supporters can wear their loyalty on their sleeves (literally) by shopping for totes, caps, shirts, and more — Longreads recently launched a merchandise store powered by WooCommerce and Printful. How are they able to run […]
Keep Your Eye on The Prize: The Story of Mariener Eyewear
They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear. From clear vision to competitive company Even in the beginning, […]
GenSol Case Study: Providing Affordable Genetic Testing for Man’s Best Friend
From military-grade shelters to DNA testing for dogs: we use WooCommerce to help all kinds of clients grow their businesses. Here’s the story of how we worked with Micah and Adriana to turn their own passion for dogs into an online canine genetic testing service, so all dog lovers can learn more about their canine […]
Simplifying Complex Purchases with WooCommerce Product Types
CAMMS solved complex product type problems they were facing and delivered a better experience for their customers, with WooCommerce. The post Simplifying Complex Purchases with WooCommerce Product Types appeared first on WooCommerce.
Using Brand Archetypes to Craft Unique Digital Experiences: Meet Herdl
When you begin to suspect “the way things are” in your industry no longer serves you or your customers, do you keep your head down — or buck the trend? Earlier this month we chatted with WooExpert Neuralab and today we hear from Herdl: a U.K. agency born from of a desire to shake up the status […]
Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce
What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Metadigital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time. What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, […]
How a Jewelry Shop Owner Found a Niche to Grow Her Brand
For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers. Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. […]