Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of your marketing page is the difference between success and failure. To build a winning marketing page that will drive installs, writing good copy is not […]
11 Annoying Things People (Probably) Hate About Your Website
You love your website. We get it. And why wouldn’t you? After all, you have put in hours and hours and sometimes quite a bit of money into bringing it into the world. As a consequence, any insult hurled into its general direction is taken personally (and the perpetrator called a doo doo head – […]
14 SEO Copywriting Tips to Impress Both Search Engines and Readers
SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well. SEO copywriting is a relatively new field. In former times you were […]
Basic Copywriting for Web Designers (and Why It Matters!)
Are your design mockups filled with “Lorem ipsum lorem ipsum”? I don’t blame you if they are. It’s an easy way to fill space. I mean, you’re a designer, not a copywriter, right? Well, kind of. The problem is that it’s not really possible to entirely separate design from copywriting. So, if you want to […]
Writing Smart WordPress Plugin Copy That Drives Installs [case-study]
With over 45,000 plugins in the official repository, and many more on personal websites or even marketplaces such as CodeCanyon, how can you possibly increase your chances of success? Whether you release your plugins completely free or as a part of a freemium model; or if you sell them on your own site or through CodeCanyon, the […]