According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and
How Barn2media More Than Tripled Their WordPress Plugins Sales Without Spending More Time On Support
Katie Keith and her husband Andy co-founded Barn2Media in late 2009. Initially dedicated to designing WordPress websites for clients, they envisioned building their business around selling products since early on. After a few failed attempts, in 2016, they managed to successfully shift their focus over to developing premium WordPress plugins. Their plugin business has been doing […]
“WordPress Security Solutions Are Still Inaccessible” – Interviewing French “Mister Security”, Julio Potier
Voiced by Amazon Polly Julio Potier is a prominent figure in the WordPress security scene. Based in France, he developed SecuPress, a plugin that makes securing WordPress websites easy. He also co-founded WP Media, the company behind popular Plugins such as WP Rocket and Imagify. Julio, thank you for agreeing to do this
Three Types of WordPress Product Customers You Should Fire (and How to Fire Them)
It’s inevitable in any business that some users will not be satisfied with what you are able to provide for them, or may become a drain on you or your business in other ways. While I always try to err on the side of caution instead of assuming a customer is to blame, sometimes problematic […]
The Do’s And Don’ts of Renewals Discount for WordPress Plugins And Themes, Following The WooCommerce Blunder
WooCommerce just dropped their 50% Renewals Discount and got some backfire from the community due to the way it was rolled out, so I thought it would be a great timing to shed some light on the topic of discounting renewals. Renewals Discount is an important topic which, for some reason, no one has ever […]
WordCamp Europe 2017 – The WordPress Product People’s Perspective
WordCamp Europe 2017 has just ended, taking place in Paris this year (next year at Belgrade, Serbia, in case you haven’t heard yet). While last year, at Vienna, only Stanley Macha and I were able to attend – this year, most of the Freemius team was there! Now that everyone’s safely back home, I thought […]
Think Big, Learn Fast, and Listen: My Lessons from Building a WordPress SaaS Product
A year and a half ago when I started thinking about what my next side project would be, I couldn’t have imagined the success that it would have. While it may seem small to some people, getting anybody to believe enough in your product to give you money for it is a huge accomplishment that […]
unConversions: Convince Your Plugin/Theme Users to do Nothing
You’ve probably read a lot about conversion rate optimization (CRO), the practice of testing user experiences to encourage visitors to take actions that drive value. If you care about your WordPress plugin or theme business, you’ve been A/B testing landing pages, newsletter subscribe pages, in-plugin/theme upsell messaging, and any other place where visitors could give […]
This WordPress Agency Turns Its Custom Plugins/Themes to A Recurring Income
At Freemius, we work closely with our partners, so we get a unique opportunity to encounter some very interesting monetization use-cases and business models. Today I’d like to share one specific example that can help many WordPress agencies (and freelancers) to increase their monthly bottom line with in-house developed plugins & themes. This is the […]
Jason Lemieux from Postmatic Is Balancing Family Farm Life & A WordPress Business
Jason Lemieux is an expert WordPress developer and the founder of Postmatic, a nifty and not to mention stylish plugin that allows users to engage in and respond to posts and comment threads from the comfort of their favorite email client. When Jason is not developing for WordPress, he spends his time with his farm […]