We’ve all heard the statistic that WordPress now powers over 33% of websites, but how can you ensure your plugin or theme can be used as widely as possible within the ecosystem? Surprisingly enough, less than half of all WordPress sites have their locale set to English! If you don’t have translations set up already, […]
A Maturing Page Builder Market – Interview with Raitis Sevelis, Head of Product at Visual Composer
Hello everyone! Today we are interviewing Raitis Sevelis, the Head of Product at Visual Composer. I had the pleasure of meeting Michael Makijenko, Visual Composer CEO, and Raitis at several WordCamps, including WordCamp Riga, Visual Composer’s hometown, where I had the opportunity to give a crash course on building sustainable plugin and theme business in […]
WCEU 2019: My First WordCamp Experience with the Freemius Team
While the Freemius CEO Vova Feldman has been networking with cool people at WordCamps for years, there were a lot of “firsts” for me at WCEU 2019. Not only was it my first WordCamp (gasp! ), but it was also the first time I met so many plugin and theme developers face-to-face. Product people make […]
30+ Best Medical & Health WordPress Themes
Choosing the right theme for your site is not an easy process. You waste a lot of time just researching different marketplaces for the best theme, and there are probably more than a hundred options for you to choose from, yet finding the right one remains difficult. To save you time, we did our best […]
Page Builder Framework Review: A Lightweight WordPress Theme to Pair With Page Builders
The age of big WordPress mega themes is fading, and the hot themes now are lightweight, customizable themes that you can pair with your favorite page builder, like Elementor or Beaver Builder. Page Builder Framework, as you’d expect from the name, embodies that trend. It aims to be the fast, flexible canvas that you can […]
Multi-Currency, Beta Program, Selling Bundles, and more!
Release Notes include our periodic updates that highlight the recent product improvements we’ve made, so you can easily stay up-to-date on what’s new. Here’s what we launched between December 2018 and June 2019 (a LOT!). During the past six months we released LOTs of new exciting features. Here are some of the notable ones: Multi-Currency […]
Support as a Service: Is it Right for Your Plugin or Theme Business?
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term customer relationships and loyalty. However, it’s not easy keeping every customer in your support queue perfectly happy – there are inevitably frustrations you can’t always […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]
The Marketing Handbook for WordPress Plugin and Theme Developers
It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a […]
18 Best WordPress Themes For Selling Digital Products (2019)
Are you planning to sell digital products in WordPress site? If yes, you are in luck. There are a good number of WordPress themes available for selling digital products. But don’t sweat yet, because I won’t let you go and search among the hundred of themes to choose one that suits your taste and need. […]