In this post, I am going to share the benefits and drawbacks I considered, and the lessons I have learned in my journey of selling a free theme with paid add-ons, instead of selling a premium theme. When I started out a year ago in the highly competitive WordPress theme business, I was contemplating on how […]
Best Practices for Starting A Profitable WordPress Theme Business in 2018
My name is Michael Hebenstreit and I’m the founder & CEO of Array Internet, a media company located in Frankfurt am Main (Germany). With our brand, MH Themes, we’ve been running a profitable WordPress theme business since 2012. While we focus mostly on bloggers and companies that want to start editorial websites, there are many […]
After Shifting from Development, Primož Cigler Is The Perfect Technical Marketer for A WordPress Products Business
I’m finally getting to interview one of my favorite figures in the WordPress community. He’s a dev & CEO at ProteusThemes and also one of the friendliest people I got to meet, so before he becomes completely unreachable – here are my WordPress product and business-oriented questions for Mr. Primož Cigler: Primož, thanks for agreeing […]
unConversions: Convince Your Plugin/Theme Users to do Nothing
You’ve probably read a lot about conversion rate optimization (CRO), the practice of testing user experiences to encourage visitors to take actions that drive value. If you care about your WordPress plugin or theme business, you’ve been A/B testing landing pages, newsletter subscribe pages, in-plugin/theme upsell messaging, and any other place where visitors could give […]
ThemeForest By The Numbers: Thought The WordPress Theme Gold Rush Was Over? Think Again!
Envato’s ThemeForest and CodeCanyon are de-facto the leading marketplaces for WordPress plugins and themes. With a growing community of over 7 million subscribers, both marketplaces sound like a lucrative place to start selling your digital products. We’ve all heard of the amazing success stories of the Avada theme and the Visual Composer plugin. Those exceptional […]