If you run a local business (or have a client who does), Google My Business is a great way to make your business more visible in Google’s search results and give yourself some control over the information that displays. However, it’s also another platform to check and something that takes up your time, especially if […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]
The Marketing Handbook for WordPress Plugin and Theme Developers
It’s not a secret that product people, especially developers, tend to focus most of their time & attention towards their plugin/theme, while neglecting marketing. Analyzing the psychology behind it, the main showstopper when it comes to dealing with marketing is — uncertainty. Marketing is widely seen by developers as an activity that doesn’t provide a […]
How to Find Broken Links in WordPress (5 Easy Methods)
In this post, you’ll learn how to find broken links in WordPress so that you can fix ’em up and make sure you’re not annoying your visitors and wasting precious link equity. Yes – those are the big downers of broken links. Your visitors will be frustrated because they expected to go to content they […]
3 Ways Content Curation Impacts Your Site’s SEO
Filling an entire site with content is no small task. Fortunately, the practice of curating content can help you add to your site quickly, without negatively impacting its visibility. When done correctly, content curation can even boost your SEO. Let’s talk about why that is!
Ultimate Guide to WooCommerce SEO for Your Products
Every business – small, medium, or large – needs SEO. That’s because Search Engine Optimization (or SEO) is an essential marketing channel. As per reports by Junto 93% of online experiences start with a search engine, and 75% of visitors don’t bother scrolling past the 1st page of search results. That means, if you want […]
Website Optimization: Ranking Higher On Google With Less Content
While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of ranking a website on page 1. Why? Google Ranks Based On High Quality The way Google ranks content is solely based on “quality”. And the reason “long-form” is often described as the go-to solution is […]
What Is Keyword Grouping and How Can It Help Your Business?
When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and attempt to rank very well for it. While this seems like a sound strategy, it causes you to miss out on bigger opportunities to improve your rankings. ‘Keyword grouping’ helps you take advantage of those opportunities. In this […]
Domain Authority: What It Is, Why You Need It, and How to Build It
When it comes to Search Engine Optimization (SEO), it can be difficult to know how well your site is ranking and how it measures up against similar sites. ‘Domain Authority’ (DA) is an SEO metric you can use to understand how your site is doing on Search Engine Results Pages (SERPs), and how it compares […]
The Most Common Onsite WordPress SEO Mistakes
WordPress is pretty well optimized for search engines out of the box, but it isn’t perfect. There are many onsite WordPress SEO mistakes that users make. More specifically, WordPress needs a helping hand in two areas: Additional functionality in the form of an advanced SEO plugin such as Yoast SEO. The effective application of onsite […]