The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term customer relationships and loyalty. However, it’s not easy keeping every customer in your support queue perfectly happy – there are inevitably frustrations you can’t always […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]
What to Do with A Dying WordPress Plugin or Theme? Ways to Revive or Repurpose It
For a variety of possible reasons, if you’re a WordPress plugin or theme owner, you may find yourself in a situation where your product is slowly dying out (or can pretty much be declared dead already). With the number of abandoned plugins and themes, we all know that dying products are a rather common sight […]
WordPress Products, Audited: The ‘GS Team Members’ Case-study
This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in all possible aspects. We noticed that many WordPress theme & plugin creators and sellers are repeating the same mistakes, when it comes to the way […]
Refund Policy Best Practices In The Prism Of Commercial WordPress Plugins And Themes
Unlike with hardware or consumer products, people who purchase your WordPress software product don’t actually have to go back to your store and physically return it to get a refund. For digital WordPress products, it’s usually a simple email or a click of a button to ask for a refund, involving no extra cost for […]
Selling WordPress Plugins and Themes From Your Website – All Best Practices In 1 Place
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, […]
David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Themes Marketplaces
Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for WordPress themes and plugins, or you are just curious to learn about some of the challenges in running a successful marketplace business – I have […]
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Plugin/Theme
Any WordPress plugin or theme without engaged and relevant audiences of users will have a very hard time justifying the resources that are being put into developing & maintaining it. In this article, I’m going to focus on several innovative ways which will enable you to reach new audiences for your WordPress product business. These […]
Should You Incentivize User Feedback For Your WordPress Plugin/Theme?
All WordPress plugin/theme sellers who sell their WordPress products through Freemius are added to a Freemius DEV Slack channel, where discussions about WordPress business best practices, as well as consultation sessions, take place on a daily basis. Just a few days ago, the creator of ‘WP Sheet Editor’ (and a few other great WordPress plugins), […]
Divi Kingdom Started Selling Through Freemius And Immediately Saw A Staggering 57% Increase In Revenue
Today we bring you a very pleasing success story: Abdelfatah Aboelghit created the great WooCommerce Builder for Divi plugin, and had recently migrated it away from WooCommerce and started selling through Freemius. He immediately saw a staggering 57% increase in gross revenue, right on the 1st month, so we decided to set up an interview […]