If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes it one of the best ways to encourage your potential customers to engage with your brand. You don’t need to take my word for it. Check […]
How Benjamin Denis Took His WordPress Plugin From An Idea to 10K+ Active Installs in 1 Year On His Spare Time!
This time we are interviewing an exciting entrepreneur from France. Benjamin Denis is the creator and owner of several WordPress plugins, who focuses (when he’s not working full-time at a web agency) on building and growing SEOPress – a WordPress plugin (freemium) that helps website owners optimize their SEO. Benjamin, thanks for agreeing to provide
The Complete US-based Tax Cheat Sheet for WordPress Plugin and Theme Developers
There’s an old saying “in this world nothing can be said to be certain, except death and taxes”. While the former can be put off with exercise and a healthy diet, the latter can’t be avoided quite as easily. The United States has a number of tax laws on the Federal, State, and Local levels […]
Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and
James Kemp Doubled ‘IconicWP’ Revenues In Less Than A Year By Leveraging Various Freemius Features
A very exciting interview is in store, as this time we get caught up with James Kemp, the founder and owner of IconicWP, a thriving premium WooCommerce plugins store. James, thanks for agreeing to share and talk about your WordPress products and business strategies with us. Why don’t we start off by getting to know
How Barn2media More Than Tripled Their WordPress Plugins Sales Without Spending More Time On Support
Katie Keith and her husband Andy co-founded Barn2Media in late 2009. Initially dedicated to designing WordPress websites for clients, they envisioned building their business around selling products since early on. After a few failed attempts, in 2016, they managed to successfully shift their focus over to developing premium WordPress plugins. Their plugin business has been doing […]
Niche vs. Mass Market – The Pros & Cons of Going Niche for WordPress Plugin And Theme Shops
As the competitive landscape of WordPress is maturing and thousands of budding developers enter the WordPress economy, how does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific audience and knock it out of the […]
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers. In this post I share the email marketing automation technique we’ve come up with, using tools that are available for everyone. I’ll provide an inside […]
MooMoo Agency Builds Powerful Relationships with WordPress Plugin Buyers Through Simple Business Moves
Vitalii Kiiko is a passionate and experienced WordPress plugin and theme developer, who recently provided us some great feedback and kindly agreed to share his story. He is a co-founder and works as a back-end developer at both HighSea Studio and MooMoo Web Studio. Vitalii, thank you so much for agreeing to tell us about
“WordPress Security Solutions Are Still Inaccessible” – Interviewing French “Mister Security”, Julio Potier
Voiced by Amazon Polly Julio Potier is a prominent figure in the WordPress security scene. Based in France, he developed SecuPress, a plugin that makes securing WordPress websites easy. He also co-founded WP Media, the company behind popular Plugins such as WP Rocket and Imagify. Julio, thank you for agreeing to do this