We’ve all heard the statistic that WordPress now powers over 33% of websites, but how can you ensure your plugin or theme can be used as widely as possible within the ecosystem? Surprisingly enough, less than half of all WordPress sites have their locale set to English! If you don’t have translations set up already, […]
Divi Sensei: Jan Thielemann’s Story of Traveling the World While Building a Plugin Business
Today we’re excited to interview Jan Thielemann – a self-taught Divi module developer who built his WordPress business Divi Sensei and sells a host of other Divi modules and add-ons! He not only learned WordPress plugin development, but also built his business while traveling the world. His Divi modules started gaining organic popularity and gained […]
WCEU 2019: My First WordCamp Experience with the Freemius Team
While the Freemius CEO Vova Feldman has been networking with cool people at WordCamps for years, there were a lot of “firsts” for me at WCEU 2019. Not only was it my first WordCamp (gasp! ), but it was also the first time I met so many plugin and theme developers face-to-face. Product people make […]
Support as a Service: Is it Right for Your Plugin or Theme Business?
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term customer relationships and loyalty. However, it’s not easy keeping every customer in your support queue perfectly happy – there are inevitably frustrations you can’t always […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]
What to Do with A Dying WordPress Plugin or Theme? Ways to Revive or Repurpose It
For a variety of possible reasons, if you’re a WordPress plugin or theme owner, you may find yourself in a situation where your product is slowly dying out (or can pretty much be declared dead already). With the number of abandoned plugins and themes, we all know that dying products are a rather common sight […]
WordPress Products, Audited: The ‘GS Team Members’ Case-study
This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in all possible aspects. We noticed that many WordPress theme & plugin creators and sellers are repeating the same mistakes, when it comes to the way […]
Refund Policy Best Practices In The Prism Of Commercial WordPress Plugins And Themes
Unlike with hardware or consumer products, people who purchase your WordPress software product don’t actually have to go back to your store and physically return it to get a refund. For digital WordPress products, it’s usually a simple email or a click of a button to ask for a refund, involving no extra cost for […]
Selling WordPress Plugins and Themes From Your Website – All Best Practices In 1 Place
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, […]
David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Themes Marketplaces
Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for WordPress themes and plugins, or you are just curious to learn about some of the challenges in running a successful marketplace business – I have […]