If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes it one of the best ways to encourage your potential customers to engage with your brand. You don’t need to take my word for it. Check […]
How GIFs Increase Your Plugin’s Conversion Rate in The WordPress.org Repository
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of your marketing page is the difference between success and failure. To build a winning marketing page that will drive installs, writing good copy is not […]
Black Friday & Cyber Monday Generated Huge Revenue Spikes for WordPress Products. Here’s Why & How:
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly, this trend has only been growing in the last few years, so I decided to discuss the importance of the 1st and 2nd biggest online […]
Our WordPress Product Launch Had Unusual Results! Here’s How to Replicate It
If somehow you happened to have missed the successful product launch of Freemius Insights for WordPress Themes from a couple of weeks ago – just read this to get updated. At the end of the day, after all of the dust had settled and we were happy with the number of new users, I decided […]