How often do you have the need to take a screenshot of something online or on your desktop? How often do you have to add some kind of note or scribble to make something in the screenshot more noticeable? In my case, it’s at least once a day. If you are a content creator and […]
What Is a Meme? Plus, a Simple Guide to Meme-Based Marketing Plans
Memes are everywhere. If you open any of your social media apps right now, we’re willing to bet you’ll run across one or two right off the bat. However, these funny graphics are good for more than just a laugh – they can also be potent marketing tools if you know how to wield them. […]
Freemius is Getting into Video Content – This is Why You Should Too
1981 was the year when MTV exploded into the world. The introduction of music videos forever changed the way we consume and enjoy music. Around the same time, a British pop band called “The Buggles” released one of the most groundbreaking pop songs of that era called “Video Killed the Radio Star”. Other than being […]
A/B Testing in WordPress: How to Run A/B Tests to Improve Your Website
How do you make changes to your WordPress site? Do you “think” of a way to improve your site, make a major change, and call it a day? If so, you’re probably doing it all wrong. Making changes to your website without testing them is a dangerous business. You’ll never know for sure whether your […]
Using Psychographics to Improve Marketing Techniques
Knowing who your customers are is key to any business. Demographics such as age, gender, and socio-economic status can help with that. However, raw numbers don’t paint the whole picture. To really understand your audience, you need to get inside their heads, which is where psychographics comes in. Psychographic segmentation gives you a fuller picture […]
Hiring Digital Marketers Amidst The Growing Employment Opportunities For A Remote Workforce
Remote working and starting a business are two trends that have been massively popular over the past few years. The news of Yahoo and IBM pulling remote workers back to their offices and letting go of people who aren’t willing to work on-site has created mass protests online and throwbacks from the young generation that […]
OpenShot, The Open Source Video Editor: Overview and Review
After taking OpenShotThe open-source video editor for a spin, I bring you an overview and review of its interface, tools, and possibilities. For a free video editor, it seems pretty complete, but you’ll only know if it suits your needs if you try it out first. Looking at comments on their YouTube channel I found […]
4 Elements of a Successful Promotional Video
Promotional videos are nothing new. Television ads have been running since the early 1940s. The format and delivery channels might have changed, but this marketing technique is still all about brand awareness and sales. If you incorporate the right elements, you can dramatically boost your business’ growth. In this article, we’re going to talk about […]
How to Maintain a Conversational Style As a Blogger While Maintaining a Professional Tone
I told my freshman composition and developmental writing students for nearly a decade that the whole point of writing is to communicate an idea. If your readers can’t understand what you’re talking about, it doesn’t matter how brilliant your message is. No one is getting that message. The main fix for that is to maintain […]
How to Choose the Best Email Marketing Services for Your Business
Sending emails to your fans, followers, and leads is invaluable. You need to be able to contact your audience after they’ve left your site, so you need the best email marketing service you can get. Whether you’ve just published a new blog post, launched a new service, or you’re promoting a new product, your email […]