There’s a lot of chatter about video marketing – you need it, your brand has to have it, you will totally fail without it. For some brands, though, video is more of a nicety than a necessity. You’d like to create videos, but you don’t have the budget or the skills; maybe you don’t have […]
What You Need to Know About Repurposing Content for Social Media
Repurposing content for social media is an important addition to your content marketing strategy. One of the leading marketing influencers Neil Patel discussed why content repurposing is a good idea for driving traffic to your site and how it has worked for many known internet personalities in recent years. Repurposing content becomes more and more […]
How to Record a Conversation to Use for Content Creation
Words have power. They clarify our relationship with another person. Encourage the first step toward the next step of a career. Provide evidence when evidence is very much needed. Yet, it’s only after a significant conversation is over that we think, “Why didn’t I record that?” We can’t live our lives on email and text […]
The Ultimate Guide to Using UTMs for Marketing and Link Tracking
Marketing online can be frustrating work. Sometimes you may feel like you’re throwing spaghetti against the wall and hoping it sticks. It doesn’t have to be that way, however. Urchin Tracking Modules (UTMs) make it a lot easier to determine the best methods for driving traffic and revenue via your marketing campaigns. In this post, […]
Top 5 Free WordPress Plugins For Restaurants: Get Your Reservations And Menu Options Here
Would you rather manage your restaurant’s website or be in the kitchen? Some days, it’s probably a tough call, but it’s doubtful you spent time developing a menu and customer base to devote your time to juggling a menu, booking, and review website. Luckily, your WordPress website provides you with access to all of the […]
How and Why You Should Market to Generation Z
Generation Z is defined by those born between 1995 or ’98 and 2010, but to simplify, let’s just say that Gen Z was born between the mid-90s and 2010. That means Gen Z is made up of guys and girls between the ages of 9 and 24. According to this study from WP Engine, 55% […]
How to Use Google Data Studio and Take Your Analytics to the Next Level
Tracking data in Google Analytics and other platforms can be a smart way to gather information on how to grow your website and your brand. Unfortunately, sifting through the data provided by most of these tools can be time-consuming and confusing. To solve this problem, site owners and marketers can use Google Data Studio. In […]
A Guide to Data Visualization for Marketers
Data is a key tool in the field of marketing. By using charts, graphs, tables, and other visual communication tools, you can better understand where to focus your attention and how to effectively engage consumers. This post will provide an entry-level guide to data visualization for marketers. We’ll explain the technique, show you how to […]
WooCommerce Lottery Review: Create Paid Lotteries on WordPress
Everyone loves the lottery – that’s why it brings in billions of dollars, and you’ll see lottery tickets being sold everywhere from Vietnam to the USA. WooCommerce Lottery brings that same fun to your WooCommerce store, letting you sell lottery tickets in exchange for giving people a chance to win physical or digital products. In […]
How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)
We naturally like to feel validated that we’re making the right decisions. Whether it’s having the right dish at a restaurant or buying the right WordPress plugin for a new website project. When making these decisions, what better feeling is there than to know you’re part of the ‘popular crowd’ who also made the same […]