The angel on your right shoulder says that quality content is about being creative and compelling, writing copy you can stand behind and that the world’s finest authors would be proud of. The devil on your left shoulder scoffs at that – quality is all about the numbers and beating the competition, nothing more. Both […]
Don’t Let eCommerce Checkout Chase Customers Away
Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really do love online shopping, few rave about the actual buying experience. We shop for goods and services we need or want. Whether or not we enjoy the shopping experience is partly a personal preference, partly […]
The Guide to Consistently Producing High Quality Content
Content production is like building a portfolio. It’s a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It’s frequently neglected by entrepreneurs or new market players seeking for the next quick win. It takes a while before you start reaping the benefits of your labor. […]
Domain Authority: What It Is, Why You Need It, and How to Build It
When it comes to Search Engine Optimization (SEO), it can be difficult to know how well your site is ranking and how it measures up against similar sites. ‘Domain Authority’ (DA) is an SEO metric you can use to understand how your site is doing on Search Engine Results Pages (SERPs), and how it compares […]
David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Themes Marketplaces
Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for WordPress themes and plugins, or you are just curious to learn about some of the challenges in running a successful marketplace business – I have […]
Content Marketing In 2019: Video Content Prevails
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage […]
Building an Effective Marketing Strategy (Inbound vs. Outbound)
As a firm believer of inbound marketing, I spend a good chunk of my time in research and experiments. This is the key to building an effective strategy that keeps scaling. Aside from inbound (given a HubSpot agency partner), we work with multiple publishers delivering 20M – 150M monthly page views through programmatic advertisement. The […]
Internet Marketing For Startups – Outsourcing vs. Building Teams
Internet marketing is one of the many online disciplines that don’t require education, certification, or any type of entry point that comes with the right background or experience. Same goes for content writing, web design, web development, advertising, PR – you name it. It’s not the same for medical professionals and lawyers – which is why we don’t […]
Content Marketing In 2019 And The Future Of Video
According to Wikipedia: Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of users […]
Member Up’s guide to marketing for membership websites
Determining the best marketing mix for your membership site can feel like an insurmountable feat — especially if marketing and sales aren’t in your wheelhouse. Keeping a steady flow of leads coming your way month after month, year after year, in addition to every other task you’re required to perform as a membership site owner […]