If you want to optimize your eCommerce store, you need to be able to understand how shoppers interact with your store, where they fall off in funnels, and just generally what contributes to sales…and what gets in the way. To do that, you need data. And getting that data, of course, requires analytics. Humcommerce is […]
Doubling Down on Digital Marketing for Genesis
The Genesis Framework is the most popular framework for building beautiful, future-proof themes for WordPress. While developers have long relied on it to make their jobs easier, digital marketers have been using Genesis for just as long to generate success in the digital experiences they build. Going back to the early days of Genesis, the… […]
45+ Best eCommerce WordPress Themes for 2018
Why go to a store and pick something up in person when you can just purchase it online from the comfort of your own couch instead? Consumers all across the country are buying into this sentiment. According to the U.S. Census Bureau, eCommerce sales hit $127.3 billion in 2018, which represents 9% of total retail sales. If […]
Customer Q&A: Holiday Prep with Ugly Christmas Sweater.com
UglyChristmasSweater.com is a family-owned holiday clothing company based in Walled Lake, Michigan. Founded in 2012, they’ve made big business out of selling Christmas sweaters that are loud, over-the-top, and generally hilarious. In the years since the company was founded, ugly Christmas sweaters have gone viral. Part holiday cheer, part tongue-in-cheek humor, UglyChristmasSweater.com has been at the… […]
Most eCommerce Reviews are Missing this Feature
We all use eCommerce Reviews I don’t know about you but when I visit Amazon and look at a product, one of the first things I do is scroll down to the reviews. And I’m not going there to read the great reviews. No, instead, what I’m doing is reading the negative reviews. I’m asking […]
Why we created the Managed WooCommerce Beginner Plan
Today we announced a new Managed WooCommerce Plan for new stores! I can’t tell you how many people just about lost their mind when we launched our initial plans for Managed WooCommerce Hosting. After all, our initial price was $250 a month. That’s a lot of money. But you know who didn’t complain? Store Owners. […]
Keep Your Eye on The Prize: The Story of Mariener Eyewear
They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear. From clear vision to competitive company Even in the beginning, […]
WooCommerce Pricing: How Much Does it Cost to Run a Store?
WooCommerce and WordPress are both free, open source software. While this can represent considerable savings, when it comes to WooCommerce pricing, there are still some costs involved in launching a new store. One of the reasons many people choose WooCommerce is because, like the software itself, costs are customizable — you have a lot more control over […]
Why WooCommerce Requires Specialist Hosting
WooCommerce is, of course, a WordPress plugin but, like almost any form of e-commerce, a WooCommerce site requires far more resources than a regular WordPress content site. We explain why that is, and how the subsequent poor performance and errors are far more damaging to an online store.
Styling, Lighting, and Camera Settings for eCommerce Photography
When shoot day arrives, there are a few steps you need to keep in mind when it comes to styling, lighting, and camera settings. Styling and backdrop Traditional product images are shot with a seamless white or neutral backdrop. This simplifies the editing process and gives the product a clean and focused appearance. If you aren’t […]