If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes it one of the best ways to encourage your potential customers to engage with your brand. You don’t need to take my word for it. Check […]
The Complete US-based Tax Cheat Sheet for WordPress Plugin and Theme Developers
There’s an old saying “in this world nothing can be said to be certain, except death and taxes”. While the former can be put off with exercise and a healthy diet, the latter can’t be avoided quite as easily. The United States has a number of tax laws on the Federal, State, and Local levels […]
Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences selling software to Fortune 500 companies and
Freemius Is Now GDPR Ready! Here’s What You Need To Do For Your WordPress Plugin Or Theme Store:
As you all know, the EU General Data Protection Regulation (GDPR) takes effect today! (May 25th, 2018). It aims to protect fundamental privacy rights and the personal data of European Union residents. While they were 4 long and tiring weeks of full-time work towards GDPR compliance, in which almost all of our team took part […]
Niche vs. Mass Market – The Pros & Cons of Going Niche for WordPress Plugin And Theme Shops
As the competitive landscape of WordPress is maturing and thousands of budding developers enter the WordPress economy, how does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific audience and knock it out of the […]
How GIFs Increase Your Plugin’s Conversion Rate in The WordPress.org Repository
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of your marketing page is the difference between success and failure. To build a winning marketing page that will drive installs, writing good copy is not […]
Black Friday & Cyber Monday Generated Huge Revenue Spikes for WordPress Products. Here’s Why & How:
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly, this trend has only been growing in the last few years, so I decided to discuss the importance of the 1st and 2nd biggest online […]
25+ Business Scaling Mistakes Running a Large WordPress Website
Running a successful large WordPress website that generates hundreds of thousands or millions of page views a month comes with its own challenges. Business owners often become victims of various dangerous mistakes while scaling their online presence leading traffic to a platform that couldn’t handle the volume of users or content published on a regular […]
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be a powerful, long-term investment that will make you money, power up your SEO, and improve your brand awareness. Alternatively, if planned or executed incorrectly – […]
Three Types of WordPress Product Customers You Should Fire (and How to Fire Them)
It’s inevitable in any business that some users will not be satisfied with what you are able to provide for them, or may become a drain on you or your business in other ways. While I always try to err on the side of caution instead of assuming a customer is to blame, sometimes problematic […]