Have you ever heard of a WordPress plugin (or theme) that made over $100,000 in its first 30 days after launch? After spending hours Googling for successful plugins in the WordPress space that we could learn from, I couldn’t find any. As a big believer in transparency and knowledge sharing, I promised myself that if […]
WordPress Products, Audited: The ‘All-in-One Video Gallery’ Case Study
This is our third release of WordPress Products: Audited, where we help developers optimize their business strategy for more sales & conversions. We’ve realized over the years that many product people make the same business-related mistakes, so we started this series to help provide learning opportunities on the best practices for presenting, positioning, and pricing […]
How to Automatically Translate WordPress Plugins and Themes with Google Translate
We’ve all heard the statistic that WordPress now powers over 33% of websites, but how can you ensure your plugin or theme can be used as widely as possible within the ecosystem? Surprisingly enough, less than half of all WordPress sites have their locale set to English! If you don’t have translations set up already, […]
Support as a Service: Is it Right for Your Plugin or Theme Business?
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term customer relationships and loyalty. However, it’s not easy keeping every customer in your support queue perfectly happy – there are inevitably frustrations you can’t always […]
What to Do with A Dying WordPress Plugin or Theme? Ways to Revive or Repurpose It
For a variety of possible reasons, if you’re a WordPress plugin or theme owner, you may find yourself in a situation where your product is slowly dying out (or can pretty much be declared dead already). With the number of abandoned plugins and themes, we all know that dying products are a rather common sight […]
WordPress Products, Audited: The ‘GS Team Members’ Case-study
This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in all possible aspects. We noticed that many WordPress theme & plugin creators and sellers are repeating the same mistakes, when it comes to the way […]
Refund Policy Best Practices In The Prism Of Commercial WordPress Plugins And Themes
Unlike with hardware or consumer products, people who purchase your WordPress software product don’t actually have to go back to your store and physically return it to get a refund. For digital WordPress products, it’s usually a simple email or a click of a button to ask for a refund, involving no extra cost for […]
How Brexit Will Affect WordPress Plugin and Theme Sellers
The UK’s imminent departure from the EU (European Union) has left businesses across Europe struggling to understand how this change will affect them. For WordPress theme and plugin businesses, it makes EU VAT collection and payment even more complex than it already is. If you’re accounting for VAT on your own, you may be dealing […]
Selling WordPress Plugins and Themes From Your Website – All Best Practices In 1 Place
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and successfully sell them as an end product to thousands of site owners. Even though the WordPress’ market share only keeps growing – in today’s market, […]
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Plugin/Theme
Any WordPress plugin or theme without engaged and relevant audiences of users will have a very hard time justifying the resources that are being put into developing & maintaining it. In this article, I’m going to focus on several innovative ways which will enable you to reach new audiences for your WordPress product business. These […]