As the competitive landscape of WordPress is maturing and thousands of budding developers enter the WordPress economy, how does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific audience and knock it out of the […]
How GIFs Increase Your Plugin’s Conversion Rate in The WordPress.org Repository
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of your marketing page is the difference between success and failure. To build a winning marketing page that will drive installs, writing good copy is not […]
Black Friday & Cyber Monday Generated Huge Revenue Spikes for WordPress Products. Here’s Why & How:
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly, this trend has only been growing in the last few years, so I decided to discuss the importance of the 1st and 2nd biggest online […]
25+ Business Scaling Mistakes Running a Large WordPress Website
Running a successful large WordPress website that generates hundreds of thousands or millions of page views a month comes with its own challenges. Business owners often become victims of various dangerous mistakes while scaling their online presence leading traffic to a platform that couldn’t handle the volume of users or content published on a regular […]
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be a powerful, long-term investment that will make you money, power up your SEO, and improve your brand awareness. Alternatively, if planned or executed incorrectly – […]
Three Types of WordPress Product Customers You Should Fire (and How to Fire Them)
It’s inevitable in any business that some users will not be satisfied with what you are able to provide for them, or may become a drain on you or your business in other ways. While I always try to err on the side of caution instead of assuming a customer is to blame, sometimes problematic […]
A Customer Picks Up Your WordPress Plugin Or Theme & Ditches It: How To Handle Cart Abandonment?
You’ve got your products ready, with a proper checkout in place and have customers visiting your premium WordPress plugins or themes online shop. They spend time checking out your products, adding some of them to their shopping cart only to abandon it without actually completing the purchase. Frustrating? Yes. The end of your relationship? Definitely not! […]
The Complete (and free) WordPress Plugin Business Book, By Freemius
Top selling WordPress plugins make somewhere between 20-80 times more, per year, than an average WordPress plugin! Your plugin’s sales aren’t going to just skyrocket on their own, so as s a company that’s focused on helping WordPress product developers explode their sales – we decided it was time to publish an action-oriented business book […]
The Ultimate Guide To Free Trials For Premium WordPress Plugins And Themes
Trials for software products and SaaS (Software as a Service) has been a standard practice for years and is considered as an excellent way to get a higher reach and improved conversion rates. That said, only a small fraction of the premium WordPress plugins and themes on the market offer Trials. The main reason is […]
Our WordPress Product Launch Had Unusual Results! Here’s How to Replicate It
If somehow you happened to have missed the successful product launch of Freemius Insights for WordPress Themes from a couple of weeks ago – just read this to get updated. At the end of the day, after all of the dust had settled and we were happy with the number of new users, I decided […]