Why Your Small Business Needs a Tagline and How to Create One

What do you learn from this tagline: “Shave time. Shave money.”

You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is lighthearted, clever and to-the-point.

A tagline is… a short, punchy sentence (sentence fragments are okay,