Marketing to Millennials: What You Need to Know to Close the Sale

Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up 25% of the population, and that marketing to millennials isn’t as clear-cut as you may think.

Young millennials