unConversions: Convince Your Plugin/Theme Users to do Nothing

You’ve probably read a lot about conversion rate optimization (CRO), the practice of testing user experiences to encourage visitors to take actions that drive value.

If you care about your WordPress plugin or theme business, you’ve been A/B testing landing pages, newsletter subscribe pages, in-plugin/theme upsell messaging, and any other place where visitors could give you money.

Did you know

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