WP Tao Review: Built-in Analytics for WordPress eCommerce Sites

The data you can get via online analytics forms a marketer’s paradise. You can determine which items are added most often to a customer’s cart, how often customers add items to the cart, track pageviews, customer logins, and all sorts of data.

While many merchants use external analytics tools, such as Google Analytics, Kissmetrics, or Mixpanel to track events and