Writing Smart WordPress Plugin Copy That Drives Installs [case-study]

With over 45,000 plugins in the official repository, and many more on personal websites or even marketplaces such as CodeCanyon, how can you possibly increase your chances of success?
Whether you release your plugins completely free or as a part of a freemium model; or if you sell them on your own site or through CodeCanyon, the end goal is the same:
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